Contagious contains arresting and counterintuitive facts and insights. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. Why things catch on, there are six ingredients associated with messages, products, or ideas that go viral. Membaca contagious, sebenarnya formula yang dipakai berger di buku ini pernah gue temui di beberapa risetnya yang banyak membahas topik so. Contagious is filled with fascinating information drawn from berger s research. Written by jonah berger, audiobook narrated by keith nobbs, fred irby. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your.
Why things catch on unabridged by berger, jonah, nobbs, keith isbn. Get 50% off this audiobook at the audiobooksnow online audio book store and download or stream it right to your computer. He is an expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on. Ill admit that i enjoyed reading jonah berger s contagious.
Jonah berger knows more about what makes information go viral than anyone in the world. Hes studied why new york times articles make the papers own most emailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. Get this book free when you sign up for a 30day trial. Why things catch on has 4 available editions to buy at half price books marketplace. Details about contagious why things catch on by jonah beger audiobook not a cd. But according to berger, the key to making things really popular happens long before its. Stream and download audiobooks to your computer, tablet or mobile. Why things catch on, paperback by berger, jonah, like new used. Listen to contagious why things catch on by jonah berger available from rakuten kobo.
Hes a worldrenowned expert on social influence, word of mo. Signin to download and listen to this audiobook today. Why things catch on, would shed light on these famous cases of viral content. Jonah berger is a professor at the wharton school of the university of pennsylvania. Hes studied why new york times articles make the papers own most emailed list, why products get word. Contagious is a cautionary tale about how the stories we tell circumscribe our thinking about global health and human interactions as the world imaginesor refuses to imaginethe next great plague. Why things catch on contagious by jonah berger contagious 20 examines what makes a product, idea or behavior more likely to be shared among many people. Start a free 30day trial today and get your first audiobook free. Daniel gilbert, author of the bestseller stumbling on happiness w. As i read it, however, it quickly became quite ironic how similar the concepts and ideas presented were nearly identical to those laid out by the late everett ev rogers in his seminal work diffusion of innovations, which was first published in 1962 and is still in print. Stream and download audiobooks to your computer, tablet or mobile phone.
Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same. The book explores the question of whether contagious things are accidents or the results of good marketing, or whether contagiousness is an inherent feature of a product, idea or behavior. Jonah berger is a marketing professor at the wharton school at the university of pennsylvania and internationally bestselling author of contagious, invisible influence, and the catalyst. In invisible influence, the new york times bestselling author of contagious explores the subtle influences that affect the decisions we makefrom what we buy, to the careers we choose, to what we eat. Similar to malcolm gladwells, the tipping point, which was published in 2000, contagious differs. Campbell assistant professor of marketing at the wharton school at the.
In contagious, berger walks listeners through the six steps that make products or ideas catch on. Jonah berger is a marketing professor at the wharton school at the university of pennsylvania and bestselling author of contagious. There are more than 1 million books that have been enjoyed by people from all over the world. From the author of new york times best sellers contagious and invisible. Details about contagious why things catch on by jonah beger audiobook not a cd contagious why things catch on by jonah beger audiobook not a cd. Contagious audiobook by jonah berger 9781442359383. Wharton marketing professor jonah berger has spent the last decade answering these questions. In contagious, berger reveals the secret science behind wordofmouth and social transmission. Contagious by jonah berger overdrive rakuten overdrive. In todays world, where things seem to rapidly go viral, given the presence of social media, contagious.
Berger writes in a sprightly, charming style that deftly delineates the intersection of cognitive psychology and social behavior with an eye toward helping businesspeople and others spread their messages. Read contagious why things catch on by jonah berger available from rakuten kobo. He then provides a recipe for maximizing the chance that your initiative will be contagious. Why things catch on by jonah berger 20, cd, unabridged at the best online prices at ebay. In this session of the smart passive income podcast, im really excited to chat with jonah berger, a marketing professor at whartons school at the university of pennsylvania and author of his new book, contagious. Contagious book by jonah berger official publisher page. Membaca contagious, sebenarnya formula yang dipakai berger di buku ini pernah gue temui di. Get 50% off this audiobook at the audiobooksnow online audio book store and download or stream it right to your computer, smartphone or tablet. Written by jonah berger, audiobook narrated by keith nobbs. Contagious book by jonah berger official publisher. He has published articles in academic journals, teaches whartons highest rated online course, and accounts of his work often appear in. Ill admit that i enjoyed reading jonah bergers contagious.
Hes a worldrenowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in toptier. Contagious why things catch on by jonah beger audiobook not. Mar 05, 20 jonah berger is a marketing professor at the wharton school at the university of pennsylvania and internationally bestselling author of contagious, invisible influence, and the catalyst. The key to finding inner remarkability, says berger, is to consider what makes something interesting, surprising, or novel one way to generate surprise, for instance, is by breaking a pattern people have come to expect. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and youtube videos. Readers might suppose that jonah bergers new book, contagious. Why things catch on is a study of the various factors that result in this kind of popularity. Contagious ebook by jonah berger 9781451686593 rakuten kobo. How viral happensan interview with jonah berger, author of contagious share. Ecoutez ce livre audio gratuitement avec loffre dessai. Jonah berger is a marketing professor at the wharton school at the university of pennsylvania and internationally bestselling author of contagious, invisible influence, and the.
Everyday low prices and free delivery on eligible orders. As i read it, however, it quickly became quite ironic how similar the concepts and ideas presented were nearly identical to. The new york times bestseller that explains why certain products and ideas become popular. Why things catch on audiobook written by jonah berger.
Introduction audio book is new york times bestseller and named best. Berger does a great job of breaking down the various elements that when working together, create a contagious effect. Mar 01, 20 jonah berger is a marketing professor at the wharton school at the university of pennsylvania and bestselling author of contagious. Download for offline reading, highlight, bookmark or take notes while you read contagious. An awardwinning scholar and teacher whose work has been featured in the new york times, wall street journal, and other top publications, jonah berger is widely recognized as a marketing expert.
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